British Heart Foundation launches ‘hands only CPR’ campaign
The British Heart Foundation have launched a new campaign aimed at encouraging bystanders to perform Cardiopulmonary Resuscitation. Their message is that chest compressions are more important than the “kiss of life” (rescue breaths) so bystanders should concentrate on performing chest compressions.
We have become the first organisation in the UK to actively promote Hands-only Cardiopulmonary Resuscitation (CPR). Backed by Resuscitation Council UK, we say anyone who doesn’t have CPR training should now ignore the kiss of life in favour of “hard and fast” compressions in the centre of the chest.
Our poll showed nearly half of people are put off helping because of a lack of knowledge about CPR. A fifth of respondents worried specifically about the thought of the kiss of life or catching an infectious disease.
As part of the campaign, the BHF have created a TV advert staring Vinnie Jones:
You can find out more about the campaign on the BHF’s website: http://www.bhf.org.uk/default.aspx?page=14087